AT&T commercial

Analysis of the Hansel and Gretel AT&T commercial:

Link: http://www.youtube.com/watch?v=psDA54IBYqw

I really don't know what we are supposed to analyze regarding this commercial.
I guess the commercial was supposed to be cheesy and not make much sense. This is what makes consumers remember it more, and therefore be affected by it, and possibly buy the products. In my opinion though, I don't think it did a very good job. I like commercials that make points that I can relate to. They can be funny, and be crazy sometimes, but they above all need to relate to me, so that I can understand why the product would help me.

For example, the Fritalian commercial made by Dunkin' Donuts ( http://www.youtube.com/watch?v=r2y_GwKzxck ) is funny, and a bit out there, but I can relate to it. I completely understand where it is coming from. I don't like the crazy names that Starbucks uses for the sizes of the cups. I like them to be named in a normal way that makes sense.